Launch campaign for Avenue at Etihad Towers

Brand strategy | ID  creation | Integrated launch campaign | Photography

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Avenue at Etihad Towers is the region’s leading luxury retail destination. It is home to some of the world’s most desired designer labels. It is itself, therefore, akin to a high-end luxury fashion brand: confident, coveted, indulgent and delivered with attitude. Whilst remaining an integral part of the main development, Avenue is a subculture and as such has its own unique personality. It is unashamedly exclusive and actively seeks out those who know their fashion, know trends and are simply in the know. Avenue is a rallying cry, a beacon, for the few who are admired by the many. Indulge