Campaigns for The Galleria - Al Maryah Island
Scope of work
Press | Digital | Social | OOH
The brief was to develop an advertising campaign with a mass market and ‘next generation’ appeal creating excitement within the Abu Dhabi ahead of the opening of the mall extension. The campaign celebrated the best parts of Abu Dhabi for all generations using city landmarks as a backdrop to a variety of ‘street-style’ profiles, highlighting The Galleria as the fashion, dining and experiential destination for everybody in the centre of the capital by utilizing influencers (mainly social media influencers with a fashion and community focus) instead of models. The influencers and influential people were commissioned along with their parents and/or children showcasing Al Maryah Central as a destination for everyone.
Credits
Creative Director: James Wood
Art Director: Suha Hamid
Art Director: Sancharee Saha
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