Brand Strategy and Identity for Zayed Sports City

Brand strategy | ID  creation | Integrated launch campaign‍  
The brief was to develop a brand for the best multi-sports destination in the UAE and home to the Middle East’s largest stadium; the iconic Zayed Sports City. ZSC strives to improve the well being of the people of the UAE by making Zayed Sports City synonymous with great sporting experiences. Their passionate, customer driven staff are a true team, aiming to make sports accessible for all. They believe in families, they believe in community, and they are committed to developing sports at grassroots level. Zayed Sports City is a catalyst for promoting healthy lifestyles and they want people to enjoy the facility regardless of whether they watch or participate.  ZSC is the home of the country’s greatest sporting achievements; past, present and future. Zayed Sports City.Zayed Sports City - For the Champions of Yesterday, Today and Tomorrow.

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