Launching Sky Views Dubai, Part of Emaar

Scope of work:
‍Launch Campaign | Digital | OOH

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Located in Downtown Dubai, Sky Views Observatory is a futuristically designed podium connecting the  top of the 50 story The Address Sky View Towers.

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See, Soar, Slide, like never before. This was the campaign Karak created for the launch of Emaar’s Sky View.

Launched across digital, outdoor and on-sight, the big idea enabled Sky Views to be promoted in its entirety, or as individual destinations, from The Observatory (see) to the Glass Slide (slide) to the Outdoor Walk (soar).

Emaar was thrilled with the heightened interest, leading to increased ticket sales and footfall.

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