Department of Health - Abu Dhabi

Scope of work:
Strategy Brand | ID and Experience | Social | Digital
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A branding and launch event brief for Abu Dhabi’s new health information exchange (HIE) system - Malaffi. In simple terms, Malaffi aims to connect all medical facilities, like hospitals, clinics and labs via a digital network, collating a patient’s medical history into one easy to access file placed on a central server. Malaffi is completely secure and access is granted only to salient medical  professionals. The benefits to patients and to the community at large are many fold. Saving time and money for the patients and with the aid of artificial intelligence, Malaffi’s data will provide unique insights into the patient’s condition and treatment. The live launch event incorporating music, rotating 360 projection ‘scrim’ animation with interactive performers revealing the new identity