ADIPEC branded campaign

Scope of work:‍
Karak and DMG have joined forces to refresh several of their event brands. One of DMG’s most prestigious brands is ADIPEC, the world’s largest annual energy conference and exhibition. Aligned with the global goal of achieving carbon neutrality by 2050, the event is being repositioned to lead the acceleration towards cleaner energy in the ongoing re-engineering of the global energy system.With this objective, the long-established and globally recognised ADIPEC brand required a refresh across all touchpoints.A lighter, fresher colour palette, combined with a chevron-style supergraphic, symbolises movement and progress towards a sustainable future within the industry. The resulting brand guidelines ensured a consistent and impactful application, from large on-site vinyl branding to more intricate digital phone applications.