Grapeskin - ‘Life repurposed’ for La Ville Hotel & Suites City Walk Dubai

Scope of work:
‍Branding and collateral roll out for the F&B outlets
Grapeskin - Wine bar
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‍Awards
‍ME Transform Awards Silver
45th Creativity International Awards  Gold
 
La Ville Hotel & Suites City Walk Dubai, the first hotel to be opened in Dubai’s new City Walk urban living destination. One of the hotel’s signature food and beverage outlets, Grapeskin is a quirky wine bar, different to anything currently open in the Dubai hospitality market. It is a place designed to pique visitors’ interest on a variety of levels, to be somewhere more than simply the perfect place for after work drinks and nibbles. To be a thought provoking, social and, above all, fun destination that appealed to a new generation of funky, urban explorers. Faced with the challenge of introducing a new dining and socialising outlet into Dubai’s already crowded market, the creative solutions we developed went beyond creating a logo, we developed a unique brand identity built on an intriguing philosophy of “life repurposed”