Global Rail (GRTIEC)

Scope of work:

In a world characterised by rapid population growth and diverse transportation needs, Global Rail Transport Infrastructure, Exhibition & Conference (GRTIEC) stands as the driving force that propels the transportation industry of tomorrow into today. By bringing together visionaries, policymakers, financiers, and technical experts from across the globe, GRTIEC leads the way in advancing modern transportation solutions.

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Karak Creative was tasked with creating the brand identity, guidelines, and downstream deliverables for GRTIEC. The objective was to develop a brand that could seamlessly adapt to both large-scale event formats and diminutive mobile applications.

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The industry challenge lies in the misconception that railways are a traditional and possibly outdated form of transportation. Karak Creative needed to craft a fast-moving, contemporary brand that reflects the high-end, state-of-the-art level of transport and technology showcased by GRTIEC.

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